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Behavior Trends to Watch in 2023: Paradigm Shifts in a Post-Covid World

Behavior Trends to Watch in 2023: Paradigm Shifts in a Post-Covid World

by apexcommunicationsnetwork | Jun 27, 2023 | Consumer Behavior

When the bubonic plague ravaged the world, it caused a large majority of the population to rebel against their rulers and demand power be distributed amongst the “common people”. These large shifts in population, politics, and class structure inevitably brought about...
Human-Centered Design (through the GenZ/Workforce Lense)

Human-Centered Design (through the GenZ/Workforce Lense)

by apexcommunicationsnetwork | Mar 3, 2023 | Consumer Behavior

Why value relationships over metrics, when the world consistently tells you to make decisions based on data and profit? In the next decade, strong relationships and community will be the most valuable assets a business has – but that future has to be...
Building Communities, The Future of Marketing?

Building Communities, The Future of Marketing?

by apexcommunicationsnetwork | Mar 3, 2023 | Marketing

According to research from McKinsey, a community marketing strategy is the method of choice for new startups. I’m not surprised by this at all after spending the past year deeply involved in conversations with Taylor Harrington as she built the thriving community at...

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