Digital Advertising

Overview of Digital Advertising: A Dynamic Marketing Landscape

Brand Awareness

Awareness campaigns are powerful tools that help to elevate your company’s presence in the market and enhance brand recognition among your target audience. By strategically targeting when and where your audience will be and delivering them personalized messages through advertising, we can deploy them across various platforms in order to effectively communicate your company’s values, products, or services to potential customers. Through these campaigns, we aim to not only increase brand visibility but also establish credibility and trust with consumers. As awareness grows, so does consumer interest, leading to potential sales and business growth opportunities. Ultimately, investing in awareness campaigns allows your company to solidify its position in the market, engage with customers on a deeper level, and ultimately drive long-term success.

Brand Awareness

Awareness campaigns are powerful tools that help to elevate your company’s presence in the market and enhance brand recognition among your target audience. By strategically targeting when and where your audience will be and delivering them personalized messages through advertising, we can deploy them across various platforms in order to effectively communicate your company’s values, products, or services to potential customers. Through these campaigns, we aim to not only increase brand visibility but also establish credibility and trust with consumers. As awareness grows, so does consumer interest, leading to potential sales and business growth opportunities. Ultimately, investing in awareness campaigns allows your company to solidify its position in the market, engage with customers on a deeper level, and ultimately drive long-term success.

Sales & Conversions

Conversion-based ad campaigns are tailored strategies designed to drive specific actions from your target audience, such as making a purchase, signing up for a service, or downloading an app. By utilizing Google’s vast network of platforms including Search, Display, and YouTube, we can strategically target users who are most likely to take these desired actions, maximizing the return on your advertising investment. These campaigns are highly measurable, allowing us to track conversions and optimize campaigns in real-time for improved performance. By focusing on driving actual conversions, rather than just clicks or impressions, we can ensure that your advertising budget is spent efficiently, leading to increased sales, leads, and overall business growth.

Messaging & Communication 

Advertising serves as a powerful tool for spreading messages, missions, or communicating with large groups of people by leveraging various channels such as television, radio, print media, and digital platforms like social media and search engines. Through carefully crafted messages and strategic placement, advertisers can effectively reach and engage with target audiences on a massive scale. Whether it’s raising awareness about social issues, promoting a brand’s values, or advocating for a cause, advertising allows organizations to capture the attention of diverse audiences and influence their perceptions and behaviors. By harnessing the reach and influence of advertising, businesses, nonprofits, and advocacy groups can amplify their message, foster meaningful connections, and drive positive change on a wide scale.

Messaging & Communication 

Advertising serves as a powerful tool for spreading messages, missions, or communicating with large groups of people by leveraging various channels such as television, radio, print media, and digital platforms like social media and search engines. Through carefully crafted messages and strategic placement, advertisers can effectively reach and engage with target audiences on a massive scale. Whether it’s raising awareness about social issues, promoting a brand’s values, or advocating for a cause, advertising allows organizations to capture the attention of diverse audiences and influence their perceptions and behaviors. By harnessing the reach and influence of advertising, businesses, nonprofits, and advocacy groups can amplify their message, foster meaningful connections, and drive positive change on a wide scale.

Keywords – These are what your ads are based off of, and what you would like your business to pop up for when people are searching.

Landing Page – This is where you want the potential clients to be directed from the ads, usually a website or an online store. This page should be geared towards generating conversions.

Clicks – This is how many people interact with your ad and go to your website by clicking it.

Impressions – This is how many times your ad has been shown, even though everybody may not interact with it.

Click Through Rate – This is the rate at which people click your ads out of how many times it is shown. To solve this, simply take clicks divided by impressions.

Conversion Rate – This is how many people convert on your goal out of the number of people that click on the ad and get sent to the landing page.

Cost Per Click – This is the average cost of a click for your campaign based on the keywords

Cost Per Mille – This is the total cost to have your ad shown 1000 times

Return on Investment – This is a percentage based number of how much return you have gotten on the ads based on the amount of your ad spend.

Day Parting – This is when you can choose the times that your ad is able to be shown. Your ads will not show outside of the times you have selected.

In the ever-evolving landscape of digital marketing, selecting the right platform is a critical decision that can significantly impact the success of a marketing campaign. Each platform comes with its unique set of features, targeting options, and audience demographics. Understanding the characteristics of different platforms allows marketers to tailor their strategies effectively. 

Moreover, choosing the right platform enables marketers to optimize their resources efficiently. By focusing on platforms that align with their target audience and campaign objectives, marketers can allocate their budget and time effectively, maximizing the return on investment. Additionally, leveraging the strengths of specific platforms allows marketers to craft tailored content that resonates with users, thus enhancing engagement and driving conversions. Ultimately, the right platform acts as a catalyst for achieving marketing goals, increasing brand visibility, and fostering meaningful connections with the target audience in the digital realm.

Logan comes to our team with a background in engineering. If there is anyone on our team who loves diving in to figure out how and why things work, it is Logan! Today, Logan supports each of our strategies through the lens of impacting the bottom line through conversion optimization and the buyer journey.