Search Engine Optimization

Search Engine Optimization might seem difficult and intimidating. Our goal si to make SEO fun and easy! 

SEO Content 

You may have heard the saying “Content is King” before, and this statement couldn’t be more true in 2024. Content plays a key part in your search engine optimization strategy. This content can come in a few different forms. The popular formats for this SEO content are blogging, articles, and location-based service pages. 

The tricky part is finding the right balance between the content to achieve the goals of more keywords, higher rankings, and more quality traffic. That’s where our team comes in. We conduct continuous research to find the perfect topics for content and then reverse engineer the creative process to ensure you deliver the content your audience is looking for when they are looking for it. 

Volume is always the big question. How many pieces of content do I need to produce each month? The good news is that this number can be tailored to your business, your audience, and your customers! 

SEO Content 

You may have heard the saying “Content is King” before, and this statement couldn’t be more true in 2024. Content plays a key part in your search engine optimization strategy. This content can come in a few different forms. The popular formats for this SEO content are blogging, articles, and location-based service pages. 

The tricky part is finding the right balance between the content to achieve the goals of more keywords, higher rankings, and more quality traffic. That’s where our team comes in. We conduct continuous research to find the perfect topics for content and then reverse engineer the creative process to ensure you deliver the content your audience is looking for when they are looking for it. 

Volume is always the big question. How many pieces of content do I need to produce each month? The good news is that this number can be tailored to your business, your audience, and your customers! 

SEO Refresh

Are your rankings decreasing? Are you losing keywords week over week? Does it feel like the search engines are starting to ignore you? If so, it may be time to do a refresh of your search engine optimization strategy. 

The search engines used to release large updates a few times a year. As of 2024, these same search engines have begun to roll out smaller updates on a much faster schedule. This means that what worked a few months ago may not work today. It is critical to keep your strategy, content, and website fresh and updated to date! 

We are here to help get your website and content up to speed with a tailored plan for staying ahead of the curve as more changes and updates roll out across the search engine. 

SEO Strategy

  When you’re feeling stuck and just need a second set of eyes or hands, give us a call, we are happy to assist! We love collaborating and working with teams to take things to the next level, and that includes our SEO strategies and services! 

As the old saying goes “Two heads are better than one!” 

Our team is dedicated to your success. If that takes our team, two teams, or five, we are always up for the job! Our team brings together talent from marketing, public relations, psychology, advertising, and community to elevate strategies and deliver results that are beyond the industry averages. 

SEO Strategy

  When you’re feeling stuck and just need a second set of eyes or hands, give us a call, we are happy to assist! We love collaborating and working with teams to take things to the next level, and that includes our SEO strategies and services! 

As the old saying goes “Two heads are better than one!” 

Our team is dedicated to your success. If that takes our team, two teams, or five, we are always up for the job! Our team brings together talent from marketing, public relations, psychology, advertising, and community to elevate strategies and deliver results that are beyond the industry averages. 

Keywords 

When users search, they enter keywords and phrases that tell the search engine to go find the content that matches that input. As marketers, we research to find those keywords and phrases to drive the strategy.  

Links

When other websites link to your website, the search engines take notice. Especially when those websites linking to yours have authority and great performance. 

Content

Creating high-quality content is the name of the game. Matching it with the right keywords and getting links pointing to that content is the puzzle we love to solve. 

User Experience 

The longer people stay on your site, complete goals, take action or share the content, the more the search engines will love and reward your site. 

And More 

There are hundreds of factors that dictate the performance of a website in terms of organic performance. Some of them include load speed, content shifts, accessibility, usability, relevancy, proximity, and structured data. 

Not all SEO strategies are good strategies. Black Hat SEO is a good way to get quick results that fizzle out because the search engines realize the tricks and tactics being used. Black Hat SEO cheats the system to generate results in the short term using unethical or poor practices. In many cases, the final results are worse than where you started. 

White Hat SEO is the proper way to approach the process. It may take a bit longer and require some heavy lifting or experimentation, but the results last much longer. Instead of being penalized for your hard work, like we often see with black hat tactics, the search engine rewards in small bite-sized pieces over a long time. 

Our team has worked with numerous organizations whose agencies have deployed the black hat method and it is always a tricky thing to navigate at first. The good news is that it is never to late to start doing things the right way. 

James began his career in the world of Search Engine Optimization back in 2016 working on taking small and medium-sized business websites from ground zero to the top of the results. Today, James combines his background in the space with user experience, accessibility, and business development to drive top tier strategies.

Logan comes to our team with a background in engineering. If there is anyone on our team who loves diving in to figure out how and why things work, it is Logan! Today, Logan supports each of our strategies through the lens of impacting the bottom line through conversion optimization and the buyer journey.