The Apex Blog
Consumer Behavior & User Experience Blogs
Behavior Trends to Watch in 2023: Paradigm Shifts in a Post-Covid World
When the bubonic plague ravaged the world, it caused a large majority of the population to rebel against their rulers and demand...
Human-Centered Design (through the GenZ/Workforce Lense)
Why value relationships over metrics, when the world consistently tells you to make decisions based on data and profit? In the...
Digital Accessibility Blogs
Accessibility is a journey…
If you follow me on Insta, you’ll know I use the phrase as a regular sign-off, and for good reason. I’ve learned so much since I...
What is a screen reader, and how do they work?
A screen reader is an assistive technology that turns visual content into audio. Imagine hearing the page described to you...
Say yes to accessible templates
If you were tasked with creating a series of documents with the same look and feel, would you start from scratch or use a...
Using headings to enhance accessibility
Almost any web builder used today has the option to create, customize,...
4 ‘ Easy Wins’ That Will Make Your Website More Accessible
When talking to business owners about digital accessibility, they always want to start with the 'easy wins' to make their...
Leveraging Social Media For Better Accessibility Outcomes
In 2022, many marketing teams are using various social platforms and a strategy called, “social listening”. Social media is...
Exploring AI Through An Accessible Lens
Let’s Take A Break From ChatGPT and Talk About AI and Accessibility With ChatGPT being down, I guess I’ll take a break and share...
Accessing the Digital World with A Visual Disability
What is a Visual Disability? Blindness is a spectrum and can affect people in a variety of ways. A visual disability cannot be...
Marketing & Advertising Blogs
Unboxing “The Barbie Dream Campaign”
Hello, fellow marketing enthusiasts! My name is Alyssa Alexsonshk, and I work as a Digital Media Specialist at Apex...
Awareness Vs. Conversion Campaigns. What Are The Different Advertising Campaign Options?
The digital marketing world can be confusing to those that are not familiar with all the terms and lingos. When it comes to...
Building Communities, The Future of Marketing?
According to research from McKinsey, a community marketing strategy is the method of choice for new startups. I’m not surprised...
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